$EAST BUY (01797.HK)$ In the early trading session, it rose over 5%, accumulating over 22% increase from the beginning of the month, now reported at HKD 18.1, with a transaction amount of HKD 0.206 billion.

On December 27, EAST BUY announced the "Top Ten Self-operated Hot Products," revealing sales data for self-operated products in detail for the first time. Among them, EAST BUY's self-operated grilled sausages have accumulated sales of over 0.23 billion pieces. In June 2024, EAST BUY announced that from December 2023 to May 2024, the GMV of self-operated products exceeded 3.6 billion yuan, a year-on-year increase of 108%. Currently, over 400 self-operated products have been launched.

In addition, late at night on December 18, the WeChat team announced that the WeChat small shop officially initiated a gray test for the "Send Gifts" feature, with the exception of jewelry and education training categories, and the original price of commodity styles must not exceed 0.01 million yuan, which will default to support the "Send Gifts" feature. It is worth mentioning that EAST BUY's public account published information stating that WeChat stores have launched the new feature of "Send Gifts."

Editor/rice