According to Zhito Finance APP, EAST BUY (01797) has increased by over 6%, accumulating a rise of over 30% in the past four trading days. As of the time of publication, it rose by 6.6%, reporting 19.06 HKD, with a transaction volume of 0.39 billion HKD.

On the news front, recently, there have been rumors that WeChat plans to fully open the "gift giving" feature of WeChat Stores before the Spring Festival. This feature has been in grayscale testing for some time, and the large-scale external opening has been less than a week, with the whitelist users exceeding 0.3 billion. It has reached over 40 million users cumulatively, and on December 19 alone, nearly 2 million users placed orders through this feature. The cumulative GMV (Gross Merchandise Value) is less than 0.4 billion (as of December 20 data). Subsequently, Zhang Jun, the general manager of Tencent's marketing and public relations department, denied the commercial plan for WeChat's gift giving feature in a social media post, stating that it is a rumor.

Recently, the EAST BUY official WeChat account announced that the "gift giving" feature has gone live in WeChat stores, and it recommends self-operated related products from EAST BUY. A recent Research Reports by Minsheng Securities pointed out that with the upcoming "holiday season" of Christmas, New Year's Eve, and the Spring Festival, the grayscale testing of the "gift giving" feature in WeChat stores marks the continuous upgrade of WeChat e-commerce, further opening up market expectations for Tencent's commercialization of WeChat. Attention should be paid to the opportunities of relevant participants in the chain, focusing on the monetization of sellers' commodities, such as EAST BUY.