The South Korean food retailer E-Mart announced that its E-Commerce platform Gmarket will establish a joint venture with Alibaba (09988.HK)'s AliExpress International, each holding 50% stakes, while Gmarket and AliExpress Korea will continue to operate their respective platforms independently.
Bloomberg cites sources stating that the new joint venture is valued at approximately 4 billion USD, and this Trade is expected to help both companies better compete with South Korean rivals Naver and Coupang.