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迈富时:以AI Agent引领企业发展,助力海能达解锁出海营销新路径

Maifushi: Leading enterprise development with AI Agents, helping Hytera Communications Corporation unlock new paths for overseas marketing.

China Investors ·  Dec 26, 2024 16:27

Recently, Marketingforce (02556.HK) officially signed a deepened strategic cooperation agreement with Hytera Communications Corporation (002583.SZ), a leader in the Global private network communications industry. The two sides will conduct in-depth collaboration around global market marketing. This cooperation will fully leverage Marketingforce's AI Agent capabilities to assist Hytera in achieving business expansion, brand upgrading, and comprehensive improvement of customer lead quality in the global market.

At the end of last year, at the specialized communication technology exhibition in Cologne, Germany, Hytera showcased emergency rapid deployment communication systems and several new products, allowing the world to see the development trends in the dedicated communication industry. Furthermore, in the second half of this year, Hytera also garnered favor in the Capital Markets, achieving remarkable results of 22 boards in 26 days and soaring 760%, making waves in the capital market.

For many years, Hytera's products have continuously entered the North American and European markets, demonstrating leading originality in the Industry. However, amidst the enthusiastic pursuit from the market and capital, Hytera still recognizes that as the competition landscape in the private network communications Industry is changing, the company’s market expansion can no longer rely solely on technological advantages, but also requires more forward-looking market marketing strategies and brand exposure capabilities.

In the global market of the Big Data era, data has become a key resource for a new round of revolution in enterprises, and AI is an important tool for developing this resource. In response to this industry trend, Marketingforce has made a series of cutting-edge deployments.

On one hand, the company utilizes Big Data analysis and deep learning algorithms, using AI Agent technology to fine-tune and retrain massive data, independently training the T-force marketing large model for foreign trade, which includes advantages in front-end aspects such as market research, market trend prediction, user profiling, and intelligent advertising placement, as well as back-end functions like data analysis, result evaluation, and strategy optimization. Additionally, it can provide businesses with 7*24h effective and time-independent services along with data security guarantees.

On the other hand, over the years, Marketingforce has established a rich media ecosystem, accumulating operational experience globally and building localized ecosystems. For instance, through in-depth cooperation with media platforms such as Google, Meta, TikTok, and Yandex, large-scale integration of overseas traffic resources has been achieved, optimizing advertising effectiveness and providing brand clients with more precise global marketing support.

At the same time, with the support of leading cloud providers such as Huawei Cloud, Alibaba Cloud, and Tencent Cloud, Marketingforce has cloud-transformed offline Datacenters, significantly improving platform stability and security. It also provides enterprise clients with a more flexible operating environment, enabling them to quickly respond to market changes and achieve digital transformation.

For Hytera, Marketingforce's layout in AI Agent and media ecosystem resources has become an important support for quickly opening the international market and enhancing brand image and competitiveness. In the future, both parties will further deepen strategic cooperation and create a new benchmark for industry overseas marketing.

The translation is provided by third-party software.


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