Recently, the global leading intelligent marketing solution provider, Mai Fu Shi, announced a formal strategic partnership with BAIC BluePark New Energy Technology's brand, Arcfox Motors. Both parties agreed to conduct joint research on marketing solutions in the New energy Fund industry based on prior deep cooperation, aiming to create a new benchmark for intelligent marketing in the Electric Vehicles market.
Since July, the monthly penetration rate of China's New energy Passenger Vehicle has consistently exceeded 50%, becoming mainstream in the market. Against this backdrop, Arcfox Motors' sales have been on the rise, maintaining over ten thousand units for four consecutive months, and showing a 213% year-on-year growth from January to November, ranking in the top six of the pure electric market new forces. Observers comment that if technology is Arcfox's hard strength, then marketing and service are its soft strengths.
Mai Fu Shi has deeply accompanied Arcfox Motors throughout its rapid growth. As a global leading AI Agent intelligent marketing enterprise, Mai Fu Shi recognized early the changing trends in the automotive consumption—shifting from a seller's market to a buyer's market, and as the automotive market entered a period of stock competition, providing excellent service has become a crucial way for automakers to attract customers beyond branding and product.
This idea coincides with the "scenario-based vehicle manufacturing" concept upheld by BAIC BluePark. At the initial stage of Arcfox Motors, Mai Fu Shi proposed a comprehensive refined operation solution focused on "silent activation - all-channel traffic - potential customer operation - customer retention operation" to address issues related to DTC customer operations, ineffective activation of customer assets, limited manual operational efficiency, and weak precise reach. By providing SCRM system tools and AI Agent technical support, the company's marketing achieved full-link and full-scenario coverage of "online + offline", "public domain + private domain", helping Arcfox achieve its overall growth objectives while improving efficiency and reducing costs.
Mai Fu Shi stated that this strategic cooperation with Arcfox Motors signifies the company's potential for new breakthroughs in the Electric Vehicles solution field. In the future, the company will continue to delve into the digital transformation sector, leveraging years of accumulated marketing data from thousands of industry-specific scenarios to jointly explore new feasible models for marketing in the New energy Fund field with Arcfox Motors, creating new benchmarks in the industry marketing.