Recently, WeChat's small store has started a gray test of the "gift giving" feature, allowing users to give or receive products from friends' WeChat small stores (formerly video account small stores) in a manner similar to sending and receiving "WeChat red envelopes".

Internal personnel from Maifushi revealed: Before the new feature of WeChat small store went live, we had already implemented a full-scale deployment in the company's Asia Vets mall, and at the moment the feature went live, over a hundred clients, including Huang's Dairy industry and Jeonggwanjang, were already using the related features. Unlike companies that have opened WeChat small stores on the market, our Asia Vets mall serves a large client base, providing services to over a thousand third-party stores. After the WeChat gifting feature was opened, a surge in traffic was observed, and it is clear that the increase in sales is substantial, but we cannot disclose specific data.