Glonghui, December 25 | In the most competitive holiday season, major retailers in the USA, Target and Walmart, increased their advertising spend to attract Consumers on the short video application TikTok and streaming platforms. According to market intelligence firm Sensor Tower, which tracks online advertising spending, Target's online advertising expenditure increased by 8% from October to mid-December compared to the same period last year, with a 70% increase in spending on TikTok to attract younger Consumers. Meanwhile, Walmart raised its online advertising expenditure by 30% during the same period, with spending on TikTok soaring by 200%. In late November, Target forecasted that comparable sales and profits for the holiday quarter would be below expectations as price-conscious Consumers bought Low Stock Price essentials at competitors like Walmart. According to third-party data that measure credit and debit card spending trends, Target's follow-up sales on Black Friday and Cyber Monday were not particularly strong. Earnest Analytics reported that from Black Friday on November 29 to December 11, spending by Target Consumers increased by 5.5% compared to the same period last year. Another data company, Facteus, stated that spending by Target Consumers during this period increased by only 2.2%.