The "Tencent Recruitment" public account has published job openings for WeChat Stores, specifically including positions such as data research and development engineer and backend development engineer. It was introduced that WeChat Stores is an E-Commerce service launched by Tencent, which gradually supports the circulation of store and Commodity information across multiple WeChat scenarios, including public accounts, video accounts, mini-programs, and search, helping merchants better meet the Consumer's needs.

Entering the end of the year, WeChat Stores have launched gray internal testing for the "gift-giving" feature and have made it to trending searches. Multiple Institutions have expressed a Bullish outlook on the gift economy. An Analyst from Minsheng Securities stated that WeChat Stores have initiated gray testing for the "gift-giving" feature, indicating possible investment opportunities from the social viral wave.

From further integrating the WeChat ecosystem to activating the gift-giving feature, Tencent has never abandoned the E-Commerce sector and is gradually picking up the pace. HTSC mentioned in a Research Report that the WeChat gift-giving feature may become WeChat Red Envelope 2.0. Referring to the successful experience of WeChat Red Envelopes during the 2015 Spring Festival (on New Year’s Eve, the total number of sends and receives reached 1.01 billion times, total interactions via WeChat Shake during the Spring Festival Gala reached 11 billion times, with a peak of 0.81 billion times/minute), and considering the continuous evolution and optimization of WeChat Stores over the last six months, this feature is launched during a peak social period coinciding with Christmas, New Year, and Spring Festival holidays, thus forecasting that WeChat Stores could reshape the E-Commerce landscape and boost the GMV of related brands.

According to data from the financial news agency, among the relevant listed companies:

Beijing Zhidemai Technology focuses on Marketing Services, with its incubated subsidiary "Wanshang Yingsheng" positioned as a full-link service provider for the WeChat ecosystem, offering all-around solutions including video account operations, video account influencer resource matching, private domain operations, and accumulating user Assets.

Hangzhou Raycloud Technology Co.,Ltd is a leading E-Commerce Saas enterprise in the industry, with its core Business providing Saas products for E-Commerce merchants based on an E-Commerce platform. In 2022, the company completed integration with WeChat's video account stores, becoming one of the first officially registered service providers.