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European Debut: MINISO Unveils Its Innovative 'MINISO LAND' - A Pioneering IP-scenerio Retail Concept

PR Newswire ·  Dec 24 18:12

MADRID, Dec. 24, 2024 /PRNewswire/ -- On December 20, the global lifestyle brand MINISO launched its largest store in Spain, which is also the first MINISO LAND store in Europe. This new flagship store in Madrid brings the brand's IP collaborations to life in an immersive and playful setting, offering MINISO's new "IP theme park-style" shopping experience to Europe for the first time.

MINISO launched its largest store in Spain, also the first MINISO LAND store in Europe
Blind box area in Marid MINISO LAND
Cutomers having fun in the experience area with Penpen
Customers taking photos with the Penpen Madrid tree-hugging design
The Penpen Area in the Madrid store
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