MADRID, Dec. 24, 2024 /PRNewswire/ -- On December 20, the global lifestyle brand MINISO launched its largest store in Spain, which is also the first MINISO LAND store in Europe. This new flagship store in Madrid brings the brand's IP collaborations to life in an immersive and playful setting, offering MINISO's new "IP theme park-style" shopping experience to Europe for the first time.
European Debut: MINISO Unveils Its Innovative 'MINISO LAND' - A Pioneering IP-scenerio Retail Concept
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