TOKYO BASE ＜3415＞ operates a select shop business featuring trend-oriented shops like "STUDIOUS," alongside "THE TOKYO" and "CONZ." It also runs its own brands focused on contemporary fashion, such as "UNITED TOKYO" and "PUBLIC TOKYO," which are all made in Japan. Currently, there are six brands, but there are plans to introduce two new brands, "GOOD EDITION" and "RITAN," in the coming spring.

The company creates a high-quality, high-priced luxury market with Japanese products and is expanding its stores in major cities around the world, including China (Peking, Shanghai, Shenzhen, Guangzhou) and major American cities like New York. By not expanding into mass production and mass sales markets, the company contributes to a sustainable society, with all of Japan serving as the origin of its brand initiatives, indicating the origin prefecture on the tags of its self-developed products. The customer demographic for its stores is 20 to 35 years old, with an average customer spending between 0.02 million yen and 0.03 million yen. The demographic for "THE TOKYO" is 35 to 50 years, with an average spending of 0.068 million yen. As of the third quarter of the January 2025 fiscal year, the company has 85 stores.

For the cumulative sales for the third quarter of the January 2025 fiscal year, revenue was 13,535 million yen, a decrease of 5.4% compared to the same period the previous year, while operating profit increased by 75.6% to 644 million yen. The decrease in revenue could not be compensated by the increased sales from physical stores due to a decline in revenue from the EC business and structural reforms in the China market. However, in terms of store formats, "STUDIOUS" saw an 8.0% increase, "UNITED TOKYO" grew by 12.8%, and "PUBLIC TOKYO" rose by 11.9%, benefiting from sustained inbound consumption. Profitwise, the company is reviewing its pricing strategies based on its original formats, with smooth progress in EC structural reform and improved inventory control and management systems leading to a reduction in evaluation loss target inventory and inventory loss. The company continues to withdraw from unprofitable stores in the China market, but existing store sales are recovering with a 23.0% increase. Full-year forecasts project revenue of 20,000 million yen, a 0.1% increase year-on-year, and operating profit of 1,600 million yen, an increase of 81.6%.

The company has disclosed its mid-term management plan, setting targets for the January 2028 fiscal year of 30,000 million yen in revenue, 3,000 million yen in operating profit, and a 20% ROE. To achieve these targets, the company is focusing on strengthening dominant and street store openings, envisioning over 100 physical stores globally, more than 10 brands in various formats, operations in over five foreign countries, and at least one M&A. The mid-term period is seen as a growth phase, prioritizing growth investments while aiming for stable and continuous increase in dividends. In addition to dividends, the company distributes purchase vouchers for its own merchandise as shareholder perks, offering 2,000 yen for holdings over 100 shares and less than 2 years, 4,000 yen for over 100 shares and 2 years or more, 8,000 yen for over 5,000 shares and less than 2 years, and 30,000 yen for over 5,000 shares and 2 years or more. The yield from the purchase of 100 shares exceeds 6%, representing one of the highest levels in the industry. Moreover, with the government's target of 15 trillion yen in inbound consumption by 2030 (compared to 5.4 trillion yen in 2023), the inbound sales ratio at TOKYOBASE Omotesando and Harajuku areas remains high at 50.6%, raising expectations for further increases in inbound sales. The company’s performance is progressing steadily amid ongoing structural reforms in the EC and China businesses, and with a focus on creating a sustainable fashion industry, which is also drawing attention concerning sustainability. It is positioned as a prime market stock with high growth expectations and is worth keeping an eye on as a stock available for purchase under 0.05 million yen.