On December 24, according to Reuters, Boeing's CEO Kelly Ortberg announced the appointment of Ann Schmidt as the company's Chief Communications and Brand Officer, which is the latest executive appointment since Ortberg took over as CEO in August. Additionally, a memo from last Friday indicated that the company's Chief Information Officer Susan Doniz has left the company, and Dennis Eng will serve as the interim Chief Information Officer. Earlier, there were personnel changes in the heads of the Defense, Space and Security sectors as well as the quality director for commercial airplanes. Over the past five years, several crises including two fatal accidents, safety and quality issues, criminal investigations, financial losses, and a seven-week strike have affected the company's reputation. In October, Ortberg told investment Analysts that Boeing has lost its iconic status and requires a 'fundamental cultural transformation.'