ZETA <6031> announced on the 24th that it has officially obtained a patent for the technology related to its retail Broadcasting advertising engine, 'ZETA AD.'

This patent relates to the 'ZETA AD' feature that displays highly relevant coupons at the optimal timing for users based on the strings entered in the search Box Inc and past purchase history. By analyzing user search behavior and purchasing patterns, personalized coupons can be offered. This invention allows users to enjoy a more satisfying purchase experience without interrupting the flow of shopping, and for advertisers, it enables effective promotions that can lead to increased sales.

The name of the invention is advertising output device, advertising output method, and program. The patent number is 7603267, and the registration date is December 12, 2024.

Based on years of experience providing Search Engine and commodity recommendation services, the company recognized the potential of retail Broadcasting advertising early on and has been working on developing an effective search-linked advertising engine. As a result, 'ZETA AD' was developed, which displays personalized advertisements by utilizing unique high-precision search logic and user behavior history, and the technology of this advertising engine has been recognized with a patent. The company plans to strengthen collaborations with existing retail and brand companies and contribute to further expansion of the e-commerce market by utilizing this patented technology.