The Star Daily reported on December 23 (Reporter Huang Xinyi) that JD.com’s 2024 year-end bonus has arrived!

On December 23, JD.com released the 2024 year-end bonus distribution plan, where employees with an annual performance rating of A+ within departments achieving 17 months' salary will receive 20 months' salary, with JD.com sales and purchasing averaging 23 months' salary in 2024.

In September this year, JD.com announced that, starting from October 1, 2024, JD Retail and the functional system will achieve 20 months' salary over two years, with other departments also gradually initiating salary increase plans. This year marks the first year after JD.com completed the upgrade to 16 months' salary and began to gradually move towards 20 months' salary with the implementation of 17 months' salary. The year-end bonus structure has been upgraded to a fixed year-end bonus + a target year-end bonus, among which the target year-end bonus will be a multiple of the fixed monthly salary corresponding to the annual performance rating, with better performance leading to more incentives, and high-performing employees will be publicly listed within the company. This performance incentive plan is also seen as JD.com's way of making contributions to income more transparent and certain.

From the current year-end bonus distribution plan, it is evident that JD.com has significantly widened the incentive gap between high and low performance compared to previous years.

A reporter from the Star Daily learned from insiders close to JD.com that, with the internal reinforcement of a "results-first" orientation, this plan also aims to create a gap and enhance motivational effects, ensuring that practical workers who can deliver results receive sufficient or even unexpected rewards. Additionally, analysis of current social media and other relevant information suggests that after widening the gap in year-end bonuses, the vast majority of employees can receive bonuses equivalent to 5 to 8 months' salary, and sales and purchasing may even average 11 months, while a small portion of employees with an annual performance rating of B- can receive 3 months; overall, JD.com’s total investment in year-end bonuses will increase significantly.

JD.com also stated in the announcement that an upgraded plan to enhance JD.com's customer service salaries and benefits will be released on December 25. Earlier this year, JD.com announced that starting from February 1, 2024, more than 200,000 frontline customer service employees will see average annual salary increases of over 30%.

As the end of the year approaches, the year-end bonus distribution plans of major Internet companies are receiving significant attention. Previously, ByteDance announced via an all-employee email that the 2024 annual performance evaluation will officially start in January 2025, and the new incentive plan will also be put into use, aiming to increase incentives for high-performing employees.

The new plan consists of Cash and Options/RSU. Among them, the cash bonus is up to 3 months' salary, and additionally, high-performing employees will receive 'performance Options/RSU.' If the performance Options/RSU is less than 10 shares, it will be granted in cash as a lump sum; for employees with comprehensive performance of M+ and above, the upper limit for the number of incentive months has been increased (based on this, calculate the performance Options/RSU).

The total amount of performance Options/RSU is larger. First, the calculation base for performance Options/RSU has increased (from monthly salary to total monthly package, that is, monthly salary plus the monthly value of Options/RSU); second, an additional percentage of shares is granted (usually 10%).