The Teenie Weenie brand has an extremely rich “mine” of IP assets

Includes 18 anthropomorphic, distinctive cartoon images of Little Bear characters and the story of the Little Bear family behind them. The company deeply explores and processes these IP assets such as cartoon images, family stories, brand logos, and trademark usage rights, and carries out licensing cooperation with leading supply chains and dealers to achieve licensing and monetization of IP assets, bringing breakthroughs to new performance growth points for the company.

The company continues to develop and promote the IP assets of the Teenie Weenie brand, iteratively designing the **** family cartoons and trendy game images that match the aesthetics of young consumers, continuing to develop the Little Bear Family series of stories and short videos, and re-cultivating TeenieWeenie's IP assets. The company works with cross-border brands and product co-brands to continuously enhance the value and influence of the IP assets of the Teenie Weenie brand.

Through analysis of online big data, the company selected the categories closest to the **** Bear family lifestyle and most popular with consumers, cooperated and authorized management with leading suppliers and dealers, and formed an IP product licensing cooperation unit to gather various products related to the **** family lifestyle, provide **** fans with more high-quality product choices, and realize the value of the Teenie Weenie brand's IP assets.

The images of the protagonists William and Katherine are deeply rooted in the hearts of the people, and they have broad brand recognition and influence among young consumers

The Teenie Weenie brand entered the Chinese market in 2004 and was acquired by the company in 2017. It is an iconic brand in the new retro college style positioned in the middle and high-end of the country. Inspired by the classic Ivy League style of the 1950s, the Teenie Weenie brand uses cartoon images to depict the lifestyle and dress codes of upper class young people in the 50s.

The brand uses unique cartoon images and family stories as a model for the brand. After years of development, the images of the protagonists William and Katherine have become deeply entrenched in the hearts of the people, and they have extensive brand recognition and influence among young consumers.

Teenie Weenie targets Gen Z consumers and children. As the times and the lifestyle habits of young people change, in addition to the classic retro college style, Teenie Weenie incorporates more trendy design elements to provide customers with high quality clothing containing college style, outdoor, sports, leisure, etc. The product line includes women's clothing, men's clothing, children's clothing, accessories, and IP authorized products.

Innovate global marketing methods, spread the spiritual connotation of the brand, and give full play to the advantages of brand culture

The Teenie Weenie brand continues to enhance its influence and consumer stickiness among young trendy consumers through diversified partnerships. The brand continues to hire Ms. Zhao Lusi as the brand's ambassador, inviting illustrator Pacain and international model Zhao Jiali to participate in the joint promotion of the brand's products, and to launch co-branded apparel with famous brands such as Saucone, Jeon Hwangil, and Sesame Street.

The Teenie Weenie brand also collaborated with Nanjing Golden Eagle Hotel to carefully create a joint parent-child suite to provide family customers with a unique parent-child interactive experience, further highlighting the brand's deep insight and care for consumer needs.

Maintain profit forecasts and maintain “gain” ratings

We expect the company's 24-26 revenue to be 4.7 billion, 5.2 billion yuan, and 5.9 billion yuan, respectively, and net profit to mother of 0.29 billion, 0.34 billion, and 0.4 billion yuan, corresponding EPS of 0.83 yuan/share, 0.97 yuan/share, 1.15 yuan/share, and PE of 11/10/8x, respectively, maintaining an “increase in holdings” rating.

Risk warning: loss of core executives, sales fall short of expectations, IP licensing falls short of expectations