According to reports from domestic media, NIO (09866.HK) held its NIO Day 2024, announcing the official launch of the NIO smart electric flagship model ET9, with a starting price of 0.788 million yuan RMB. There are 999 units of the limited edition ET9 model priced at 0.818 million yuan RMB, which are currently sold out. NIO's Chairman and CEO Li Bin stated that the NIO ET9 will officially be delivered in March next year, with priority given to the limited edition, and it is expected that NIO's delivery volume next year will double compared to this year.

In addition, NIO announced its third brand 'Firefly', which has a pre-sale price of 0.1488 million yuan RMB and will officially launch in April next year. Li Bin stated that they will collaborate with European partners to launch the 'Firefly' brand in Europe in the first half of next year, and NIO will accelerate the construction of battery swap stations in Europe through simpler designs.

However, consumers have expressed controversy over the design of the Firefly car. Li Bin responded that he is aware of the market's concerns about the design of the Firefly's headlights but believes that having discussions is better than not having them at all. The company anticipated this situation from day one, emphasizing that they rarely reference others in their designs. The design of the Firefly is primarily based on the concept of 'trio', and he has invited some friends to see the actual car, and at least no one has said they dislike the design.