On December 18th, WeChat Store organized a closed-door meeting for service providers at the WeChat headquarters in Guangzhou's TIT Creative Park, where topics discussed included the direction of the store ecosystem, changes in service provider strategy, interpretation of incentive strategies, and presentations on the New Year Festival activities. That evening, the WeChat Store's 'Gift Delivery' feature was launched suddenly.

Due to the similarity of the 'Gift Delivery' interface with the WeChat Red Envelope interface, many users were reminded of the red envelope battle during the 2014 Spring Festival. At that time, WeChat Red Envelopes delivered a 'Pearl Harbor attack' on Alibaba, achieving a massive user card binding and connecting social interactions with payments, thereby expanding more scenarios for WeChat.

In response, the stocks market reacted significantly. HAITONG SEC pointed out immediately that the launch of the 'Gift Delivery' feature by WeChat Store would boost e-commerce and marketing Saas+AI to enhance commercial value growth. As the largest marketing and sales Saas solution provider in China, MaiFos (02556.HK) stated that the company's Marketingforce intelligent shopping mall has already been integrated into WeChat Store. In fact, the company has always attached great importance to the evolution of the e-commerce full-operation ecosystem, maintaining close communications and collaborations with multiple e-commerce platforms, including WeChat, JD.com, Tmall, etc., aiming to connect the entire e-commerce ecosystem and empower merchants to achieve comprehensive growth.

It is understood that in recent years, under the customized demands of large enterprise clients in ToB and ToC, MaiFos has begun to pursue a distinctive private domain operation route, fully leveraging the advantages of centralized platforms and AI+BI, comprehensively deploying Saas products across basic data, analytical, decision-making, and touchpoint layers to achieve full ecological coverage, complete linkage, and data flow, creating broader contractual value space for large clients.

MaiFos stated that the company places great importance on building brand traffic pools, using Saas+AI as the technical foundation, providing customized private domain asset operation services for several well-known brand clients, including 皇氏乳业, 恒源祥, and Great Wall Motor, in the areas of fine brand operation, customer insights, and content marketing, and receiving widespread praise. At the same time, the company is accelerating its layout to deeply integrate AI Agent into core business operations, promoting refined management and intelligent upgrades to take the initiative in future competition.

This time, the enthusiastic response of the capital markets and consumer markets to the WeChat Store highlights the external recognition of WeChat's e-commerce ecosystem. Looking forward, brand operations will increasingly rely on digitalization and intelligence, with Saas and AI technologies displaying enormous development potential in areas such as commercial brand management, customer understanding, and content marketing.