On December 22, Caixin reported (editor: Ruo Yu) that the Wechat Mini Program has launched the "gift" function, leading to a surge of涨停 among related concept stocks.

Hunan Friendship & Apollo Commercial, which online offers shopping platforms such as "Hunan Overseas Purchase," "Hunan Wechat Store," and "Hunan Purchase," closed on Friday with eight consecutive涨停, becoming the market's highest ticket. The SaaS product of Hangzhou Raycloud Technology Co.,Ltd entered the Weimeng service market, while Qiangmu Technology quickly established connectivity to brand Wechat malls through API integration, both recording two consecutive 20CM涨停. Guangdong Brandmax Marketing also hit a 20CM涨停 by enhancing sales through empowering offline Dealers with Wechat video accounts. Companies invested in include Shenzhen Sea Star Technology, a CRM solution provider based on Tencent's social networking platform, Beijing Yuanlong Yato Culture Dissemination which provides integrated marketing services for Tencent, and Beijing Quanshi World Online Network Information which serves as a core service provider for Tencent Advertising and Tencent Enterprise Wechat, all recording two consecutive涨停.

In terms of news, recently, the Wechat Mini Program's gray-scale "gift" function was launched, along with a related user guide. It is understood that, except for jewelry, education, and training categories, other Wechat Mini Program Commodities will default to support the "gift" function, and the original price of the product style must not exceed 0.01 million yuan.

GTJA's research report pointed out that the launch of the "gift" feature in the Wechat Mini Program brings a new flow entry for Wechat e-commerce. Snack and beauty products with gift attributes, along with the代运营 sector, which is sensitive to new channels, are expected to benefit. The introduction of the gifting function coincides with the upcoming Christmas, New Year, and Spring Festival holidays. The gifting feature is expected to quickly leverage holiday gifting demand, directing user traffic to Wechat Mini Program and cultivating Wechat shopping habits. The gifting feature is anticipated to help the Wechat e-commerce system unlock new flow channels and facilitate user conversion, while also opening new channel windows for consumer goods companies.

Starting from October 21, Wechat officially supports merchants upgrading their Wechat mini stores to Wechat Mini Program. Everbright's Fu Tianzi and others pointed out in their November 20 research that the Wechat Mini Program, as a key component of the Wechat e-commerce ecosystem, is expected to be fully integrated into the Wechat ecosystem, allowing traffic from chats, group chats, moments, public accounts, search, and mini programs to interconnect, providing users with a more unified and convenient shopping experience. Merchants with Wechat Mini Program can showcase products to more customers, have the opportunity to attract traffic, and expand their customer base. Additionally, Wechat Mini Program serves as a platform for social interaction, content, and payment capabilities within the Wechat ecosystem, helping merchants effectively reach customers and achieve closure in Wechat e-commerce, with further growth potential in sales conversion.

Sinolink's Gao Zhiwei pointed out in their December 21 research that they have utilized the "industry chain Agent" tool to outline the relevant upstream and downstream of the "Wechat Mini Program" concept and compiled a list of Wechat Mini Program concept stocks. Attention is recommended on Hangzhou Raycloud Technology Co.,Ltd, Three Squirrels Inc., Hangzhou Onechance Tech Corp., Yanker Shop Food, and Qiangmu Technology.

It is noteworthy that a few listed companies have responded on interactive platforms regarding the Wechat Mini Program business. Fuhua stated on December 20 that the Wechat Mini Program has opened the friend gifting feature. Chunxue Food responded on December 20 that the company's products can be purchased through Wechat by searching "Chunxue Food Mall" on Wechat Mini Program. China Quanjude replied on December 20 that the company is currently operating a video account store and has opened a full-service store in the Wechat mall, but has not entered the Wechat Mini Program and the gifting feature is not yet activated.

In addition, during the institutional research on December 19, Shifeng Cultural Development expressed a bullish outlook on the monetization model of Wechat as a social e-commerce platform, keeping an eye on and learning the latest market trends. The 'Wechat Mini Program for gifting' aligns very well with the company's business and products, and the company has planned to establish a presence on Wechat Mini Program.