Zhitong Finance APP reports that Bank of China International issued a research report maintaining a 'Hold' rating on Weibo-SW (09898) and raised the Target Price to 79 Hong Kong dollars. Due to cautious advertising strategies from advertisers, Weibo will continue to implement its high-quality user strategy, strengthen its advantages in hot areas and content marketing on social platforms, and improve operational efficiency.

Bank of China International expects that the performance of core advertisers will diverge in the coming quarters due to policies, new product release cycles, national or Global events, and the pacing of different companies' advertising. The performance of major advertisers related to policies, new product release cycles, national or Global events, and fast-moving consumer goods, 3C, E-Commerce, Autos, and games on Weibo will show divergence in the coming quarters.