Glory Exchange reported on December 20 that Dahe Research indicated that the new gift-giving test feature on WeChat helps boost short-term demand, benefiting categories such as Cosmetics, toys, snacks, and health foods. The firm believes that this new feature may have a significant impact on some Consumer brands during the upcoming Lunar New Year holiday, as it creates new consumption scenarios for young Consumers, likely benefiting POP MART, Proya Cosmetics, and Three Squirrels Inc. The firm noted that the total transaction volume of commodities in WeChat stores remains relatively small, but with the product upgrades and increased traffic distribution expected in mid-2024, this area seems to have become a focus for Tencent to monetize through its WeChat platform.