On December 20th, Gelonghui reported that Bank of China International released a research report indicating that due to the uncertainty in the macro environment and cautious advertising spending strategies by advertisers, Weibo will continue to implement its high-quality user strategy, strengthen its advantages as a social platform in hot areas and content marketing, and enhance operational efficiency. Bank of China International expects that the performance of core advertisers over the next few quarters will vary due to policies, product release cycles, national or global events, and the pacing of spending by different companies. The performance of major advertisers closely related to Weibo in terms of policies, new product launch cycles, national or global events, and fast-moving consumer goods, 3C, E-Commerce, Autos, and gaming will show differentiation in the coming quarters. The firm has raised Weibo's Target Price for H Shares to HKD 79, maintaining a Hold rating.
大行评级丨中银国际:上调微博H股目标价至79港元 强化核心社交优势
Major banks rating丨Bank of China International: Raised Weibo Listed in Hong Kong Target Price to HKD 79, strengthening core social advantages.
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