On December 20, Gelonghui reported that Zhongxing Shenyang Commercial Building Group (000715.SZ) indicated during an investor relations event that the Dinosaur Museum project is a joint venture established by its wholly-owned subsidiary Shenyang Zhongxing Commercial Management Consulting Co., Ltd. and Chaoyang Jurassic Park Cultural Tourism Industry Development Co., Ltd. This project aims to create a new composite format of "business + museum" integrating "entertainment, learning, research, and leisure." The first museum, "Shenyang · Zhongxing Dinosaur Museum," is located on the 7th floor of Zhongxing Commercial's main store and spans over 3,000 square meters. It aims to narrate the story of Liaoning's dinosaurs through a 360-degree immersive space, Cosplay, and online-offline study activities, and is expected to open by the end of December 2024. In the future, the project will be replicated and promoted externally based on its operational status, and it will also develop unique dinosaur intellectual property and gradually introduce surrounding derivative products.
中兴商业(000715.SZ)：将打造独有的恐龙IP，陆续开发周边衍生产品
Zhongxing Shenyang Commercial Building Group (000715.SZ): will create a unique dinosaur IP and gradually develop related derivative products.
The translation is provided by third-party software.
The above content is for informational or educational purposes only and does not constitute any investment advice related to Futu. Although we strive to ensure the truthfulness, accuracy, and originality of all such content, we cannot guarantee it.