2025是乙巳蛇年。贵州珍酒秉持一年一款白酒生肖艺术品的匠心，精雕细琢，推出第四款生肖酒力作——"珍酒?错金蛇"，以独特设计焕新生肖酒表达范式，以稀缺品质唤醒消费者味蕾，不仅彰显珍酒对中国传统文化的深刻理解和传承，也进一步巩固其在生肖酒赛道的引领性地位。Recently, Guizhou Zhenjiu's "Zhenjiu · Cuo Jin She" was launched with great impact, attracting wide attention from the Industry and Consumers.
"Zhenjiu · Cuo Jin She"
The snake is one of the important totems of the Chinese nation. In ancient myths, the ancestors of humanity, Fuxi and Nuwa, both had human faces and serpent bodies; among the twelve zodiac signs, the snake is adaptable, overcoming strength with flexibility, and advancing without hesitation, symbolizing luck, wisdom, and sanctity.
2025 is the Year of the Wood Snake. Guizhou Zhenjiu adheres to the craftsmanship of producing one zodiac-themed Baijiu art piece each year, intricately carving and launching the fourth zodiac liquor masterpiece - "Zhenjiu · Cuo Jin She", refreshing the expression paradigm of zodiac liquor with its unique design, awakening the taste buds of Consumers with its scarce quality, which not only demonstrates Zhenjiu's profound understanding and inheritance of Chinese traditional culture but also further consolidates its leading position in the zodiac liquor sector.
The "Bronze Snake" collection from the Sanxingdui Museum.
From the perspective of cultural connotation, the "Cuo Jin" series has become a distinctive mark and unique IP of Zhenjiu's zodiac liquor. "Zhenjiu · Cuo Jin She" continues the design concept of zodiac products from the Years of the Tiger, Rabbit, and Dragon, using the "Bronze Snake" collection from the Sanxingdui Museum as inspiration, ingeniously blending Zhenjiu culture with historical artifacts, intangible cultural heritage, and classic elements of the snake zodiac, infusing the product with more connotations and memorable points, continuously expanding the expressive realm of high-end Baijiu. As Consumers savor the aroma of the liquor, it feels as if they are transcending time, engaging in a spiritual dialogue with millennia of culture.
"Zhenjiu · Cuo Jin She"
From a design perspective, "Rare Liquor? Mistaken Golden Snake" employs the design concept of Eastern lifestyle aesthetics, carefully extracting iconic elements from the "Bronze Snake" such as the ministerial character and wings, and cleverly integrating the diamond cloud patterns on its body and scale patterns on both sides of its abdomen. The overall design is uniquely crafted and conveys the beautiful blessings of the auspicious Year of the Snake, pleasing the eye.
In terms of product quality, Rare Liquor relies on a strong base liquor reserve, endowing "Rare Liquor? Mistaken Golden Snake" with rare quality genes. It is led by the national Baijiu judges and the third-generation inheritor of Rare Liquor, Wu Changgui, who carefully selects and blends high-quality liquor in small batches, exhibiting a style characterized by elegant and pleasant aged fragrance, mature robustness, and a long-lasting aftertaste. Additionally, each zodiac liquor is accompanied by an exclusive collection certificate and serial number, making it highly valuable for high-end gifting, investment, and collection.
Collection Certificate
Looking back at the recent years, Rare Liquor has made significant achievements in the field of zodiac liquor, truly standing out.
In 2021, the "Mistaken Gold" series products were launched for the first time. The first zodiac liquor, inspired by the "Mistaken Gold Inscription Tiger Ruler" from the South China Sea King's museum collection in the Western Han Dynasty, introduced "Rare Liquor · Mistaken Gold Inscription Tiger"; in 2022, inspired by the "Mistaken Gold Silver Rabbit Weight" collection from the Guanyu Museum, it launched "Rare Liquor? Mistaken Gold Rabbit"; in 2023, it introduced "Rare Liquor · Mistaken Gold Dragon" based on the "Mistaken Gold Copper Spiral Dragon" collection from the Peking Palace Museum.
Behind the frequent popularity of the "Cuo Jin" series zodiac Baijiu, on one hand, is the unwavering commitment of Zhenjiu to resonate with China’s traditional culture, with each zodiac liquor serving as a carrier of culture; on the other hand, Zhenjiu boldly breaks traditional boundaries, actively integrating and innovating with contemporary art, achieving an organic unity of cultural value, aesthetic value, and market value, constantly leading the innovation and development of the industry.
