JD.com's high-end cuisine brand "Jingjiafang" has announced a strategic cooperation with Anji Seafood to jointly develop Pre-Cooked Food products, initially launching the "Eight Treasures Eight Abalone Buddha Jumps Over the Wall Poon Choi," which will be sold to consumers nationwide on the JD.com-SW (09618.HK) platform, with direct shipping from JD.com's Cold Chain warehouse in mainland China, ensuring cold chain transportation throughout.
Anji has also established a "Hong Kong Anji Seafood Flagship Store" on JD.com, selling at the same price to Hong Kong users, delivered by JD Logistics (02618.HK) with same-day delivery available. JD Retail's Pre-Cooked Food Business General Manager Qiu Jun stated that in the future, both parties will deepen cooperation in product development, channel sales, and brand marketing, and intend to assist Anji Seafood in achieving comprehensive digital and online transformation, while further expanding into the mainland market.