According to Zhitong Finance APP,$EAST BUY (01797.HK)$Up more than 16%, as of the time of writing, up 16.53%, priced at 16.5 Hong Kong dollars, with a transaction volume of 0.371 billion Hong Kong dollars.

On the news front, late at night on December 18, the WeChat team announced that the WeChat Store officially began gray testing the "gift" feature. This will support the default "gift" feature for products in categories other than jewelry and Education training, provided that the original price of products does not exceed 0.01 million yuan. It is worth mentioning that the EAST BUY official WeChat account recently announced that the "gift" feature has been launched in its WeChat store.

It is reported that since launching its first self-operated product in April 2022, EAST BUY has developed and launched 488 SKU self-operated products in two years, thus expanding the company's product line into more categories. China Securities Co.,Ltd. previously pointed out that Institutions forecast that the company's promotional efforts for self-operated products will narrow moving forward, estimating that the gross margin for self-operated products in FY25 is expected to gradually recover.

Editor/ping