Autonomous driving technology company TuSimple Holdings Inc. (OTC:TSPH) has rebranded as CreateAI, marking its strategic shift toward gaming and animation powered by artificial intelligence. The company, which has partnered with Nvidia Corp. (NASDAQ:NVDA) for self-driving technology, announced the transformation on Wednesday.

CreateAI unveiled "Ruyi," an open-source AI model for digital content creation, building on its autonomous driving expertise. The company is developing a major role-playing game based on Louis Cha's martial arts novels and an adaptation of "The Three-Body Problem" in collaboration with "Macross" creator Shōji Kawamori.

"Our integrated approach at the intersection of generative AI and digital entertainment creation is a differentiating factor," said CEO Cheng Lu.

The San Diego-based company maintains offices in China and Japan, with its focus on gaming and animation markets.