According to Zhitong Finance APP, Maogeping (01318) rose over 5% in the afternoon, reaching a new high of 61.55 Hong Kong dollars, doubling compared to the offering price of 29.8 Hong Kong dollars. As of the time of reporting, it rose 4.02%, priced at 60.85 Hong Kong dollars, with a transaction amount of 0.143 billion Hong Kong dollars.

Public information shows that Maogeping is a leading high-end beauty group in China. According to Frost & Sullivan data, the company is the only Chinese company among the top ten high-end beauty groups in the Chinese market, ranking seventh in retail revenue of all high-end brands under each group in 2023, with a market share of 1.8%. Public information indicates that Maogeping has two major beauty brands, namely "MAOGEPING" and "Beloved for Life."

China Merchants pointed out that as a rare high-end positioning makeup brand in the country, Maogeping is currently in a phase of brand momentum rising. In terms of products, there is a drive from explosive products and a second-tier matrix layout. The number of stores is expected to grow steadily, and with the expansion of the product matrix and increased repurchase stickiness, there is still room for same-store revenue to increase. Xinda Securities noted that they remain Bullish on the company's continued rapid performance growth against the backdrop of steady growth in the future size of the Industry, relying on the continuous improvement of market share, and with the optimization of product structure and operational efficiency, there is also room for further enhancement in profitability.