Morgan Stanley published a research report, continuing to expect that PRADA (01913.HK) will outperform the market in terms of earnings performance, pointing out that the group's growth prospects are promising, mainly benefiting from the impressive performance of its brand Miu Miu.

Currently, Morgan Stanley has raised its forecast for PRADA Group's fourth quarter organic sales growth at constant exchange rates (CER) from 9.4% to 12.9%, compared to the market expectation of an 11.4% growth. The group's retail revenue CER growth forecast has been raised from 10.8% to 14%, and the EBIT forecast for the second half of this year has been slightly increased to 0.677 billion euros.

The institution believes that the growth potential of the Prada brand remains strong for the foreseeable future, maintaining a "Shareholding" rating, with the target price adjusted from 67 yuan to 69 yuan.