Naixue Tea (02150.HK) recently opened its first franchise store in Malaysia, located in The Exchange TRX shopping center in Kuala Lumpur. On the opening day, sales surpassed 0.04 million ringgit, equivalent to nearly 0.07 million Hong Kong dollars. The company anticipates that the opening of its first store in Malaysia is an important milestone in its internationalization strategy.

Founder and General Manager Peng Xin pointed out that this is a critical moment for Chinese tea brands to enter overseas markets. The company will rely on a digital development strategy to maintain efficient operation of overseas stores, enabling rapid replication and stable production. It is reported that Naixue plans to expand into international markets through a combination of direct management and franchising, with plans to open its first stores in Europe and the USA soon.