Commodity and brand.

BORN EMPOWERED. To be unique. "The Ginza Hybrid Gel Oil n"

New release on March 1, 2025 (Saturday).

In the spring of 2025, Shiseido Company, Limited Sponsored ADR, pursuing essential beauty, will evolve "The Ginza" as a skincare brand for essentialists. A hybrid of gel and oil, the "The Ginza Hybrid Gel Oil n" (suggested retail price: 29,700 yen (tax included) / refill: 28,600 yen (tax included)), spreads and blends like melting, leading to a smooth, glowing skin filled with vitality through good circulation. The "The Ginza Essence Lotion n" (suggested retail price: 22,000 yen (tax included)) is a rich lotion that wraps the skin in a pleasant thickness, providing abundant moisture and leading to skin full of glow and transparency. The "The Ginza Essence Emulsion n" (suggested retail price: 24,200 yen (tax included)) has a pleasant density like a serum that melts into the skin, loosening and providing firmness and elasticity. The three core essence care products representing the brand: lotion, serum, and emulsion will be available from March 1, 2025 (Saturday) at various retailers, online shops, and domestic duty-free shops.
Background of the launch
In recent years, the environment and lifestyles surrounding us are constantly changing and becoming harsher. Furthermore, more people are choosing to coexist with aesthetic medicine
and a variety of home care options. Capturing the changes of this era and the evolution of technology, the skincare of "The Ginza" will further evolve its unique science and renew its launch in the spring of 2025.

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Essentialist Skincare
"The Ginza" has evolved into Essentialist Skincare aimed at those who can discern and choose only what aligns with their values and what is truly necessary for them. It offers empowering glow skin with an exquisitely formulated ritual enriched with refined, effective, and essentially valuable components.
The Science of The Ginza
"The Ginza" has continued its research and manufacturing based on skin physiology for over 20 years since the brand's inception.
Skin physiology encompasses all skin functions, including the skin's ability to maintain a healthy state on its own. From this skin physiology, we established a unique science called "Sensing Power." Sensing Power refers to the skin's ability to respond to influences on the stratum corneum, epidermis, and dermis, guiding it towards healthy skin. By enhancing Sensing Power, the maintenance of skin moisture, adjustment of pH balance, secretion of sebum, and epidermal turnover can function normally, allowing the skin to maintain a healthy and stable state.
"Two Keys to Activate Sensing Power"
"The Ginza" has deepened its research into Sensing Power, realizing that in order for the skin to maintain a healthy and stable condition, it needs the ability to adapt to harsher environments, alongside its self-recovery power. By enhancing the skin's self-recovery ability and increasing its stability through adaptation, we aim to achieve more beautiful, stronger, and resilient skin.
What is Linden?
Among many plants, Linden was carefully selected. It is a street tree blooming along Namiki Street, the birthplace of the brand, in Ginza. Even in the harsh environment of the urban space of Ginza, with air pollution and rapid changes in temperature and humidity, it maintains strong vitality, purifying the air and filling the streets with fragrance in May when flowers bloom, continuing to exist in the evolving city of Ginza. The scent of 'The Ginza' is also inspired by the many people who have loved Linden.

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Image illustrating adaptation to the environment and skin.

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Product features:
A hybrid of gel and oil that melts away and blends beautifully, leading to smooth, radiant skin full of vitality through good circulation, "The Ginza Hybrid Gel Oil n" has the following four features.
1. Uses Eastern European linden suited to the growth environment of linden, extracting precious extracts from its flowers.
Newly formulated "THE GINZA Linden Extract (Skin Protection)*¹."
2. Contains the evolved "THE GINZA Perceptive Complex III (Moisturizing and Skin Conditioning)*²," which aims to adapt to various skin types, conditions, and environments. It protects the skin from external factors like dryness and helps to prepare the stratum corneum, leading to smooth skin at all times.
3. A hybrid of gel and oil that allows for a pleasantly smooth massage, delivering moisture deep into the skin (stratum corneum). After application, it achieves a silky skin texture and luster, as if wearing a silk dress, through proprietary technology.
"Hybrid Silk Veil Technology" is adopted.
4. Contains "THE GINZA Linde Aroma". The scent of fresh linden flowers from the actual linden trees on the Namiki Dori street in Ginza has been analyzed and recreated. Enjoy the blissful skincare experience with a bright green floral fragrance that gracefully combines the transparent scent of linden with the fresh sweetness of Orange SA and the elegance of vibrant rose.

The Ginza Hybrid Gel Oil n

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The Ginza Essence Lotion n

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The Ginza Essence Emulsion n

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Package
With the renewal release, the packaging of "The Ginza Essence Lotion n" and "The Ginza Essence Emulsion n" has reduced the amount of plastic and transitioned to glass bottles. The packaging of the three core essence care products, including "The Ginza Hybrid Gel Oil n", features highly transparent glass like crystal glass, crafted with meticulous artisan techniques for a refined finish. The appropriate weight gives a sense of luxury, the overlapping sound of glass and liquid, and the meticulously calculated design enhance the experience. Moreover, the important logo that represents the brand's identity is carefully affixed by Japanese artisans by hand on all bottles. Enjoy a luxurious skincare time with a new package that considers the environment and awakens the senses.
About the skincare brand "The Ginza (THE GINZA)"
タイムレスで本質的な美しさを追求する資生堂のプレステージスキンケアブランド。1975年にファッションブティックとして発足したザ・ギンザは、「肌は身にまとう最高のオートクチュール」という美学のもと、肌こそが一人ひとりのタイムレスな美を体現できると考えます。ザ・ギンザは、生命を守る皮膚がうるおいに満ちたすこやかな状態であるために、皮膚生理に着目。一人ひとりの肌の“感知力”を大切にしながら、肌本来の美しさを引き出し、その人それぞれのどんなときも揺るがない、エンパワリング グロウスキンへと導きます。ザ・ギンザは、肌本来の美しさを引き出すスキンケアを20年以上かけて研究してきました。ブランドの真髄は新配合の「THE GINZA リンデンエキス（肌保護）*¹」と進化した「THE GINZA パーセプティブコンプレックス Ⅲ(保湿整肌)*²」。年齢や肌質、性別、肌を取り巻く環境を問わず、どなたでも使用できる設計で、洗練を究めた効果的なリチュアルと本質的な価値あるもので満たされた精緻なフォーミュラが特長のエッセンシャリストスキンケアです。
*¹THE GINZA リンデンエキス（フユボダイジュ花エキス）（肌保護）
*²THE GINZA パーセプティブコンプレックスⅢ（ポリクオタニウムー51、ポリビニルアルコール、アシタバ葉/茎エキス、カルボキシメチルグルカンNa、イチョウ葉エキス、グリセリン：保湿整肌）
ザ・ギンザ オフィシャル サイト :
ザ・ギンザ オフィシャル インスタグラム :
ザ・ギンザ オフィシャル フェイスブック :
ザ・ギンザ オフィシャル X :

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Please note that the information in this release is as of the time of announcement and may differ from the latest information.