According to Zhitong Finance APP, CHINA LIT (00772) is currently up over 4%, as of press time, up 4.29%, reported at 29.2 HKD, with a transaction volume of 74.6039 million HKD.

Guoyuan International pointed out that CHINA LIT possesses a vast amount of content IP, and its own IP's capability to evolve is also continuously improving, creating cross-product form linkages from literature to animation to film and television dramas and games, maximizing commercial value potential. The cultural entertainment market has fully recovered, and the application of AI large model technology will significantly enhance industry productivity, making CHINA LIT a major beneficiary in this trend. The company's performance in the first half of the year exceeded expectations, bullish on the strong development potential of the company.

SWHY pointed out that trendy toys are a complete process of IP creation, operation, and monetization, while cards, millet, etc., do not participate in IP creation and are merely monetization and channel sales of mature IPs. The firm noted that CHINA LIT has already launched Blind Boxes, figurines, and soft shells for IP such as "Qing Yu Nian" and "Quan Zhi Gao Shou"; the card business made significant breakthroughs in the first half of the year, with a total GMV of approximately 0.1 billion yuan for IP cards. The company will continue to introduce film and television cards and animation cards and possesses the capability to globally distribute cards.