According to Zhitong Finance APP, MAOYAN ENT (01896) has risen more than 4%. As of the time of writing, it rose 4.3%, reporting at 9.45 HKD, with a transaction volume of 24.5039 million HKD.

In terms of news, the National Film Administration launched the "New Year's Eve Celebration to Welcome the Spring - National Movie Consumer Season" on December 9. The "Consumer Season" will run from December 2024 to February 2025, covering important film release periods such as New Year's Eve, New Year's Day, and Spring Festival, benefiting movie audiences across the country. The Industrial And Commercial Bank Of China, China UnionPay, MAOYAN ENT, and Taopiaoticket, as supporting Institutions, will collectively invest no less than 0.6 billion yuan in film viewing consumption subsidies. Additionally, the party group special meeting emphasized the need to vigorously boost consumer spending. It will further implement the policy of replacing old consumer goods with new ones and innovate diversified consumer scenarios to expand service consumption.

HTSC believes that frequent government policies promoting the economy and consumption will help enhance the public's enthusiasm for watching movies, further releasing the potential for movie consumption. In addition, there are many leading movies scheduled for release during the Spring Festival of 2025, including "Boonie Bears: The Big Shrink", "Fengshen 2", and "The Legend of the Condor Heroes". The firm also anticipates that upcoming releases may include "Ne Zha 2: The Devil's Child", "Operation Red Sea", "Detective Chinatown 1900", and "Welcome to Dragon Restaurant", all of which are leading films receiving market attention. The rich supply side is expected to drive strong performance in the box office for the Spring Festival of 2025.