According to Zhito Finance APP, Lao Pu Gold (06181) rose over 5%, reaching a high of 249.8 HKD, setting a new record since its listing. It is noteworthy that Lao Pu Gold has only been listed for about half a year, and its stock price has risen over 5 times. As of the time of writing, it rose by 5.16%, reported at 248.8 HKD, with a trading volume of 28.3086 million HKD.

Zheshang pointed out that Laopu Gold is a pioneer of ancient gold in China, differentiated in high-end gold jewelry, leading the Industry in both product and channel. In the future, as brand influence grows, there is significant growth potential in both store openings and store performance. Guozheng International also believes that Laopu Gold has the potential to become a Luxury Goods brand. If it can develop into a luxury brand, there would be great potential both in market space and pricing power. Moreover, the company’s high-end positioning means that its performance is less affected by short-term fluctuations in gold prices.

Morgan Stanley previously released Research Reports stating that Laopu Gold's Business exposure is entirely based on ancient gold craftsmanship, giving it a first-mover advantage and leading in the product innovation cycle. This is a unique emerging Chinese Luxury Goods stock. Even though its stock price has increased about 4 times since listing in June, it is believed that its valuation, amounting to a forecasted PE of 19 times for the coming year, is still not high. The firm believes that Laopu Gold has the potential to develop into one of China’s rare Luxury Goods stocks, expecting sales and net profit to grow at a compound annual growth rate of 55% and 65%, respectively, from 2024 to 2026, assigning it an initial rating of 'Shareholding,' and noting it as an industry favorite.