根据弗若斯特沙利文的资料，公司是中国最大及领先的拼搭角色类玩具企业，于2023年实现约人民币18亿元GMV。公司亦是一家快速增长的玩具企业，2023年 GMV增长超过170%。于2023年，按GMV计，公司在中国拼搭角色类玩具细分市场及中国拼搭类玩具市场的市场份额分别为30.3%及7.4%。按GMV计，中国拼搭角色类玩具的市场规模为人民币58亿元，分别占2023年中国玩具市场、角色类玩具市场及拼搭类玩具市场的5.5%、14.3%及24.4%。According to the Hong Kong Stock Exchange's disclosure on December 15, Bruker Group Limited (hereinafter referred to as: Bruker) has passed the hearing at the Hong Kong Stock Exchange.
According to a report by Zhijia Finance APP, as disclosed by the Hong Kong Stock Exchange on December 15, Bruker Group Limited (hereinafter referred to as: Bruker) has passed the hearing at the Hong Kong Stock Exchange, with Goldman Sachs and Huatai International as its joint sponsors.
The prospectus shows that Bruker is the leader in building block character toys in China. The company focuses on providing high-quality yet affordable building block character toy products for consumers through over 500 patents, original IP capabilities, and non-exclusive partnerships with about 50 well-known IPs, achieving rapid growth. The company's building block character toys highly restore the essence of the IP characters. By combining strong product power with supply chain capabilities, the company can not only maintain cost advantages but also continuously explore various toy categories. The company has established a multi-channel sales network in China, forming a comprehensive and widely covered consumer reach. With the company's launch of building block character toys in 2022, it shifted its focus to offline sales channels centered on Dealers.
According to Frost & Sullivan's data, the company is the largest and leading player in the building block character toy industry in China, achieving approximately RMB 1.8 billion in GMV in 2023. The company is also a rapidly growing toy enterprise, with GMV growth of over 170% in 2023. In 2023, in terms of GMV, the company's market shares in the building block character toy sub-market and the building block toy market in China were 30.3% and 7.4%, respectively. The market size of building block character toys in China was RMB 5.8 billion, accounting for 5.5%, 14.3%, and 24.4% of the Chinese toy market, character toy market, and building block toy market in 2023, respectively.
In terms of industry development, Frost & Sullivan's data shows that the market size of character toys in the Global and China reached RMB 345.8 billion and RMB 40.3 billion, respectively, in 2023, and is expected to reach RMB 540.7 billion and RMB 91.1 billion by 2028, with a CAGR of 9.3% and 17.7%. Among them, the market size of building block character toys in the Global and China reached RMB 27.8 billion and RMB 5.8 billion, respectively, in 2023, and is expected to reach RMB 99.6 billion and RMB 32.5 billion by 2028, with a CAGR of 29.0% and 41.3%. The penetration rate of building block character toys in the character toy market will grow from 8.0% and 14.3% in 2023 to 18.4% and 35.6% in 2028, respectively.
In 2023 and for the six months ending on June 30, 2024, most of the company's revenue comes from the sale of products based on the Ultraman IP, accounting for 63.5% and 57.4% of the company's revenue, respectively. In 2021, the company signed a licensing agreement with the IP licensor to obtain the rights to develop and sell Ultraman IP products and has maintained a good relationship since then. This indicates that before the expiry date, the company's Ultraman IP authorization in China is extended until 2027.
In terms of finance, the company's revenue for the years 2021, 2022, 2023, and the first halves of 2023 and 2024 were approximately 0.33 billion yuan, 0.326 billion yuan, 0.877 billion yuan, 0.31 billion yuan, and 1.046 billion yuan respectively; the corresponding losses were approximately 0.507 billion yuan, 0.423 billion yuan, 0.207 billion yuan, 0.203 billion yuan, and 0.255 billion yuan.
