Cumulus Dallas/Fort Worth's Country Stations Have Raised a Total of $5,785,000 for Cook Children's Over Multi-Year Annual Radiothon
FORT WORTH, TX – December 12, 2024 – Cumulus Media announces that its Dallas/Fort Worth, TX, Country stations, New Country 96.3 (KSCS-FM) and 99.5 The Wolf (KPLX-FM) joined together to present the Cook Children's Radiothon, an annual two-day on-air fundraiser for Cook Children's, a Children's Miracle Network hospital in Fort Worth. On Thursday, December 5th and Friday, December 6th, on-air talent from both stations shared their microphones and simulcast the 26-hour live broadcast from Cook Children's, raising $1,327,708.92in charitable donations from the stations' generous listeners and community partners.
Throughout the broadcast, the stations conducted on-air interviews with patients and staff at Cook Children's, while local television news personalities including Marc Ishtook (WFAA), Shannon Murray (Fox 4), Madison Sawyer (CBS 11), Doug Dunbar (CBS 11), Deborah Ferguson (NBC 5), and Karen Borta (CBS 11) were also invited on-air to join the fundraising effort. The stations also used their robust social media platforms to drive additional donations by live streaming the entire two-day broadcast on the stations' Facebook pages.
2024 marks the eleventh Cook Children's Radiothon broadcast for KSCS-FM and the fourth Cook Children's Radiothon broadcast for KPLX-FM. Cumulus Media Dallas/Fort Worth has raised more than $5,785,000 for the Children's Miracle Network Hospital during their eleven-year partnership.
Money raised through the Cook Children's Radiothon will be used to fund the areas where the need is greatest at Cook Children's. This includes, but is not limited to, the daily care of patients and their families, enhancement of programs, and investing in innovative equipment that is updated with the latest advances in medicine and technology.
Mike Preston, Program Director, KSCS-FM and KPLX-FM, said: "After several years doing the radiothon from our studios, our triumphant return to the hospital made our Cook Children's Radiothon even better this year! Our team did an amazing job telling the story of the patients, families, doctors and staff of this amazing place of healing and our listeners once again stepped up with not only love, but real support!"
Natalie Houghton, Director of National and Regional Partnerships at Cook Children's Health Foundation, said: "Fulfilling our promise to improve the well-being of every child in our care and communities is a massive undertaking. As big as our great state is and boosted by two of the most successful Country radio stations in the nation, the partnership between Cook Children's, New Country 96.3 and 99.5 The Wolf shows the big-heartedness of these stations and their listeners. The record donations received during the 11th annual Cook Children's Radiothon allows us to care and connect with our young patients. Together, we see firsthand that generosity heals. We are grateful for how these two historic stations and loyal Country music fans come together and share this passion for our patients and embrace our promise at Cook Children's."
Cook Children's Radiothon was presented by EECU. The phone bank was sponsored by CornerStone Staffing and CornerStone Medical. Other supportive businesses include Cutting Edge Haunted House, Albertson's, Tom Thumb, Dave & Busters, Big Machine Records, Sam Pack Auto Group, IHOP, Aulsbrook Car & Truck Wreck Lawyers and Warner Music Nashville.
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit .
Media Contact: Jessica MacKenzie-Williams, Promotions Director, Cumulus Dallas/Fort Worth, 214.523.2770, Jessica.MacKenzie-Williams@cumulus.com
