Reports 117% Dealer Network Growth, Secures Initial Pre-Orders from Leading Distributors, and Advances BTC/XRP Integration
West Seneca, New York, Dec. 13, 2024 (GLOBE NEWSWIRE) -- Worksport Ltd. (NASDAQ:WKSP) ("Worksport" or the "Company"), a U.S.-based manufacturer and innovator of hybrid and clean energy solutions for the light truck, overlanding, and global consumer goods sectors, today provided a corporate update for December 2024. From accelerated sales, pre-orders, and expanding dealer networks, to establishing a proactive strategy in treasury management by incorporating Bitcoin ("BTC") and Ripple ("XRP"), Worksport is excited to share the latest updates.
Driving Growth Through Strategic Initiatives
Worksport's recent success reflects a series of strategic initiatives that have generated meaningful traction and interest. The Company's move to proactively diversify its corporate treasury—allocating up to $5 million in Bitcoin and Ripple, capped at 10% of excess cash—reinforces Worksport's belief in the long-term potential of digital assets as inflation-resistant stores of value. This approach, coupled with the Company's expanding product portfolio and dealer network, has strengthened its foothold in a rapidly evolving market.
"This past week marks an inflection point for Worksport's growth trajectory," said Steven Rossi, Chief Executive Officer of Worksport Ltd. "Our proactive decision to integrate Bitcoin and Ripple into our treasury strategy, coupled with noteworthy sales increases, 117% growth in our dealer network, and encouraging pre-orders volumes of our upcoming AL4 from two leading U.S distributors, reflects our commitment to innovation and long-term value creation. The attention we've received from leading crypto custodians further validates our approach, and we're eager to leverage their expertise to maximize returns on these digital assets by considering unique strategies like crypto staking."
Crypto Integration and Industry Recognition
Following the Company's announcement to adopt BTC and XRP in its corporate treasury, notable players in the cryptocurrency sector took notice. Two leading crypto custodians have approached Worksport with their services, and the Company is now evaluating these proposals to ensure secure, compliant custody of its digital asset holdings. As Worksport prepares to engage in initial BTC and XRP purchases, it is also exploring staking opportunities that could potentially enhance treasury returns. Worksport is actively working towards enabling crypto payments for purchases on its e-commerce platform, .
