汇丰则指出，在监管环境稳定及教育服务需求具韧性的情况下，对新东方的辅导业务前景维持乐观。该行认为，虽然与去年同期相比，新东方面临的竞争有所加剧，但风险可控，因为公司作为全国领先的机构，拥有强大的品牌形象；在教材和教师方面具备高质量的教学水平；于今年的市场份额仅约2.4%，仍有充分提升空间。然而，该行预计公司短期增长前景可能因电商直播业务的调整而受到影响。NEW ORIENTAL-S (09901) is currently down over 5%, as of this writing, down 5.12%, at 47.25 HKD, with a transaction volume of 0.207 billion HKD.
According to Zhitong Finance APP, NEW ORIENTAL-S (09901) is currently down over 5%, as of this writing, down 5.12%, at 47.25 HKD, with a transaction volume of 0.207 billion HKD.
Morgan Stanley previously released a Research Report stating that New Oriental has exceeded its revenue guidance for the past nine quarters, but the margin of exceeding guidance has narrowed in recent quarters, disappointing investors. Additionally, New Oriental's profit margins have been below market expectations for the past three quarters. The bank expects New Oriental's upcoming November quarter results to meet market expectations in terms of revenue or operating profit margins.
HSBC pointed out that in a stable regulatory environment and with resilient demand for education services, they remain optimistic about the prospects of New Oriental's tutoring business. The bank believes that while competition has increased compared to the same period last year, the risks are manageable because the company is a leading institution nationwide with a strong brand image; it possesses high-quality teaching levels in textbooks and teachers; and it only held about 2.4% market share this year, which still allows for significant growth. However, the bank expects that the company's short-term growth prospects may be impacted by adjustments in the e-commerce live broadcast business.
