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Oasis Harvest Focuses On Growing Its F&B Business

Business Today ·  14:47
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Oasis Harvest Corporation Bhd will be focusing on targeted acquisitions and innovative operational models to enhance its market presence in the food and beverage (F&B) industry.

Oasis Harvest Executive Director Ch'ng Eu Vern said the company is fully committed to transitioning from its former operations in palm oil machinery to a dynamic, F&B-focused business.

"Our vision is to establish Oasis Harvest as a leader in Malaysia's F&B sector.

"As such, we are actively exploring acquisitions within the F&B space, focusing on brands that will complement and strengthen our existing portfolio," Ch'ng said.

This shift in focus follows a change in Oasis Harvest's shareholding structure earlier this year where new major shareholders brought a renewed vision for the company's future in F&B.

Oasis Harvest currently operates two brands: The Uncle Don's chain, which has a solid presence with 20 outlets across the Klang Valley, and Verona, an Italian restaurant in Petaling Jaya. With monthly revenues of RM700,000 to RM800,000 and profit margins of 10% to 15%, these brands have become key contributors to Oasis Harvest's operations.

As part of its growth strategy, Oasis Harvest is considering the efficiencies of a cloud kitchen model to expand its F&B footprint.

"The cloud kitchen concept allows us to operate multiple brands from a single location, streamlining our operations and focusing on delivery services without the need for large physical outlets," Ch'ng said, adding that the approach not only reduces operating costs but also provides the flexibility to cater to a wide range of consumer demands, including self-order kiosks, in a cost-effective manner.

He highlighted that this direction aligns with the company's commitment to building a more efficient, technology-driven F&B business that remains adaptable to both customer needs and industry trends.

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