大眾便民餐飲市場機遇：內地的大眾便民中式餐飲市場迎合了廣大民眾剛性、高頻的就餐需求。大眾便民中式餐飲市場規模龐大且正處於快速發展過程中，2023 年市場規模已達人民幣36,187 億元，是內地餐飲市場中規模最大的細分領域。預期大眾便民中式餐飲市場規模於2023 年至2028 年將以9.1%的複合年增長率增長，至2028 年達人民幣55,871 億元。公司認為，雖然大眾便民中式餐飲市場近年來歷經蓬勃發展，但從規模和質量上距離滿足廣大民眾的日常就餐需求仍有顯著差距，市場發展空間巨大。backgrounds
The company is one of the chain restaurants directly managed by the well-known mainland's popular convenience Chinese food and beverage market. According to Frost & Sullivan's data, the public convenience Chinese food market is a subdivision of the Chinese food market, with a customer price of less than RMB 100. With a deep understanding of trends in the development and transformation of the mainland's food industry, the path of modernization and industrialization of Chinese food, and the actual needs of consumers, the company has a forward-looking strategic vision and resolutely marching into the growing public convenience Chinese restaurant sector. Since its establishment in 2013, the company has been committed to providing consumers with home-cooked dishes and thoughtful service at affordable prices.
summary
Public convenience food market opportunities: The mainland's mass convenience Chinese food and beverage market caters to the rigid and frequent dining needs of the general public. The mass convenience Chinese food market is huge and is in the process of rapid development. The market size reached RMB 3618.7 billion in 2023, making it the largest segment of the mainland food and beverage market. The mass convenience Chinese food and beverage market is expected to grow at a compound annual growth rate of 9.1% from 2023 to 2028, reaching RMB 5,587.1 billion by 2028. The company believes that although the public convenience Chinese food and beverage market has been booming in recent years, there is still a significant gap in terms of scale and quality to meet the daily dining needs of the general public, and there is huge room for market development.
Strong operating performance: The company's revenue increased 21.5% from RMB 2,645.8 million in 2021 to RMB 3,213.4 million in 2022, and further increased by 41.6% to RMB 4,549.4 million in 2023. From 2021 to 2022, the company's net profit increased 4.6% from RMB 22.71 million to RMB 237.6 million, and further increased by 124.0% to RMB 532.1 million in 2023. The company's net profit for the eight months ended August 31, 2024 increased by 1.5% to RMB 400.6 million, compared to RMB 394.8 million in the same period in 2023.
Good store opening record: During the historical record period, the company has operated a total of 674 stores and closed only 34 stores. Despite being challenged by the COVID-19 pandemic, the total number of stores in operation of the company increased from 278 at the beginning of the record period to 640 as of August 31, 2024. In 2021, 2022 and 2023, and in the eight months ended August 31, 2024, the company opened 107 new stores, 48, 132 and 109 new stores.