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兴业证券:家电内需有望持续向好 关注四条投资主线

Securities Times ·  Dec 13 11:04

证券时报网讯,兴业证券研报指出,展望2025年,国补延续预期升温,家电内需有望持续向好,资金实力强、渠道覆盖度全面、中高端产品布局完善的家电龙头有望优先受益;新兴市场崛起贡献增量,家电出口有望韧性增长,产能布局完善、具备自有品牌海外竞争力的家电龙头全球份额提升大有可为。建议关注四条投资主线:1)主线一:内外销共振基本面扎实+优质红利资产属性,白电板块配置价值突出,关注美的集团、海信家电等;2)主线二:内需受以旧换新拉动弹性大+出口中长期海外份额提升,关注TCL电子、石头科技等;3)主线三:以旧换新拉动内需+地产政策利好提振信心,厨电板块估值业绩修复预期强化,关注老板电器等;4)主线四:基本面有望底部反转的公司,关注小熊电器等。

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