According to Zhito Finance APP, on Wednesday, more than 20 comparison websites in Europe jointly criticized Google (GOOGL.US) for its proposed changes to its search results, pointing out that these adjustments still do not comply with EU technical regulations, and strongly urged regulators to charge the relevant department of Google. This action stems from a series of reform measures proposed by Google to comply with the Digital Markets Act (DMA), which aims to prohibit Google from giving undue preference to its products and services on its platform.

For more than a year, Google has been negotiating with multiple stakeholders, including comparison websites, hotels, Airlines, restaurants, and retailers, to explore how to implement the relevant provisions of the DMA. Last month, Google unveiled its latest proposal, which includes expanded and standardized units aimed at providing users the opportunity to make choices between comparison websites and supplier websites.

At the same time, Google stated that if it fails to reach a consensus with competitors, it may revert to the 'ten blue links' model from a few years ago as an alternative, which is currently being tested in Germany, Belgium, and Estonia.

However, these comparison websites, such as Germany's Idealo and billiger.de, France's Le Guide, PriceRunner, Kelkoo and kieskeurig.nl, and Italy's trovaprezzi.it, have expressed strong dissatisfaction with Google's proposal, accusing Google of not adopting their feedback.

They pointed out in an open letter that Google has repeatedly ignored their opinions and repeatedly proposed solutions that do not comply with regulations. They believe that Google's failure to make changes after more than 100 pieces of feedback indicates that Google is deliberately evading the provisions of the DMA.

In response to the criticism, Google referred to its blog post on November 26, which outlined many efforts made over the past year to comply with the DMA and seek solutions. However, these comparison websites did not accept Google's explanation and insisted on urging the European Commission to take further action against Google.

They are requesting the committee to continue the lawsuit against Google's non-compliance, publish preliminary investigation results, and impose fines on Google, including regular fines, to compel Google to ultimately comply with the regulations of the DMA.