On December 10-11, Zhou Chunsheng, Vice Dean of the Executive Education Program at Changjiang Business School, along with Wu Xiaowei, a course instructor for the Private Board of Changjiang Business School and founder of Kaixin Private Board Management Consulting, visited Guizhou to inspect ZJLD, where Chairman Wu Xiangdong warmly welcomed them.

Zhou Chunsheng and his group arrived at the Shizipu factory area, visiting the original site of the 'China Baijiu No. 1 Project', the brewing workshop, the wine storage facility, and others, gaining a detailed understanding of ZJLD's brewing process, brand history, and development planning; they visited the ecological brewing area of Zhaojiagou, learning about ZJLD's production capacity planning and the process of making 'qu'; and at the Baiyan Grove ZJLD estate, they learned about the project planning and construction status.

During the visit, Zhou Chunsheng and his group also experienced the 'Tasting of Hidden Treasures' with ZJLD and participated in the 'National Treasure Banquet' tasting session, immersing themselves in the unique charm of 'treasures within the liquor'.

During the seminar, Wu Xiangdong discussed in-depth exchanges with Zhou Chunsheng and his group regarding corporate strategy, brand building, and market expansion.

Zhou Chunsheng expressed that through the in-depth inspection, a deeper understanding of ZJLD's unique brand story, exquisite brewing craftsmanship, and refined management was gained. He particularly praised ZJLD's innovative practices in experiential marketing, believing that it fully integrates elements of culture, art, and cuisine, making it unique. He suggested that both parties strengthen communication and explore more opportunities for collaboration together.

Wu Xiaowei believes that the geographical location of ZJLD is connected to the roots of red culture and Yangming culture, and has a shared development. He suggests that ZJLD deeply explore the connotations of red culture and Yangming culture to further enhance the brand's depth and height, thereby strengthening its market competitiveness.

Wu Xiangdong welcomed Zhou Chunsheng and his party. He stated that Guizhou ZJLD is currently in a critical period of accumulating experience and flourishing development. The visit of the group from Changjiang Business School provides an important opportunity for both sides to deepen understanding and promote communication. ZJLD will further strengthen cooperation and exchange with Changjiang Business School. At the same time, ZJLD will adhere to long-termism, carefully plan experiential activities, and continuously build a national experiential marketing teaching base for business schools, as well as a demonstration enterprise for immersive Baijiu experiences.

Changjiang Business School was established in 2002 and is one of the top business schools in the country. After more than twenty years of development, it has cultivated a large number of business leaders and provided new ideas, new perspectives, and new strategies for Chinese enterprises to go global.