NIO (09866.HK) founder, Director, and CEO Li Bin stated that Midea (00300.HK) Chairman Fang Hongbo has become the Chief Experience Officer of NIO ET9, and they will together test drive the ET9.

Regarding market competition, Fang Hongbo believes that it is essential to actively engage in internal competition while also having the courage to step outside it. Competing on cost, price, efficiency, and products, ultimately competition relies on product and technological innovation. Li Bin expressed agreement and mentioned that NIO is committed to technological investment, with an annual R&D expenditure exceeding 10 billion yuan, which is a high proportion and has no limits.