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港股异动 | 波司登(03998)现涨超5% 冰雪运动市场高速发展 公司定位贴合冰雪产业发展趋势

Hong Kong stocks movement | BOSIDENG (03998) is currently up over 5% as the ice and snow sports market develops rapidly, and the company's positioning aligns with the development trends of the ice and snow industry.

Zhitong Finance ·  Dec 12 15:00

BOSIDENG (03998) is currently up over 5%. As of the time of writing, it has risen 5.61%, trading at 4.14 Hong Kong dollars, with a transaction volume of 0.243 billion Hong Kong dollars.

Zhitong Finance APP reports that BOSIDENG (03998) is currently up over 5%. As of the time of writing, it has risen 5.61%, trading at 4.14 Hong Kong dollars, with a transaction volume of 0.243 billion Hong Kong dollars.

In terms of news, recently, the Central Regional Coordinated Development Leading Group Office issued the "Implementation Plan for Promoting the High-Quality Development of the Ice and Snow Economy in Northeast China to Achieve New Breakthroughs in Comprehensive Revitalization." SWHY stated that the ice and snow sports market in China is developing rapidly, and with the policy push and the upcoming Winter Asian Games, it is expected to drive a renewed boom in ice and snow Consumer spending, boosting demand for ice and snow sports in the peak season of the fourth quarter. Domestic Outfits brands are positioned to benefit continuously as they capitalize on the industry's tailwind, intensifying their focus on outdoor ice and snow events.

It is worth noting that on June 16, BOSIDENG signed a Strategic Cooperation Agreement with the Harbin Municipal Government. On November 9, the "Harbin X BOSIDENG" city-limited series of down jackets officially entered the market. Guoyuan International pointed out that BOSIDENG is a leading brand in China's down jacket category, and the main category of down jackets continues to maintain high growth. In recent years, it has also continuously expanded its products to outdoor and sun-protection categories, broadening the company's channels. The company's products and its affiliated brands align with the trends of the ice and snow industry and economy, and there is optimism about the increase in penetration rates of down jackets and the company's long-term development.

The translation is provided by third-party software.


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