On December 12, Gelonghui reported that CHINA RISUN GP (01907.HK) announced that recently, the group, together with Shanxi Coking Coal Energy Group Co., Ltd., China Pingmei Shenma Holding Group Co., Ltd., and 14 other member units, initiated the establishment of the China Coking Coal Brand Cluster ("Brand Cluster"). The establishment of the Brand Cluster marks the establishment of a brand for the Chinese coking industry. It is conducive to increasing the concentration of the Industry, strengthening self-discipline within the sector, enhancing the overall management level of operation, and contributing to modernization in the Chinese context.
The main purpose of establishing the Brand Cluster is to promote Chinese coking brands to the world and to establish an international coking coal brand center. Currently, as the world's largest independent coke producer and supplier, the primary goals of the Brand Cluster are to lead the publication of the top 100 China coking coal brands, the top 100 coking brands, and to jointly create a number of world-class Chinese coking coal brands, while promoting Chinese coking coal brands internationally and achieving global sharing of Chinese brands.
In addition, the company hopes that through the establishment of the Brand Cluster, it can gradually achieve a healthy development of the coking industry and a positive operation of the coke market, ensure a basic balance between supply and demand in the market, change the disadvantaged position of the coking industry, enhance the speaking rights of the coking industry, and advocate fair and just competition. By creating a brand effect of 'Integrity + Quality + Service' and strengthening benchmarking communication, industry peers can learn from each other and achieve common progress.
The company's Board of Directors expects that the brand cluster will help establish the Chinese coking industry's brand and promote it globally. Moreover, after continuously enhancing the operation of the coking industry through nearly 30 years of operation management services and various development strategies and models such as mergers and acquisitions, the company will continue to expand its global coke and fine chemical production, supply, and management capabilities, while improving the group's service level in both the China and global coke and chemical industries.
