しかし、2024年9月期業績は、当初想定よりも採用人員の育成に時間を要し、顧客獲得に遅れが生じた等により、計画を大きく下回る結果となった。そこで足元の状況を踏まえて中期経営計画の数値目標を見直し、新たに2026年9月期の計画を売上高3,100百万円、営業利益250百万円、ROE20.5%などに下方修正し、改めて目標達成に邁進する計画である。そして数値目標を達成することで、企業価値の向上を目指す考えだ。■ Neo Marketing <4196> Mid to long-term growth strategy
1. Medium-term management plan
The company has established a medium-term management plan for three years (from the fiscal year ending September 2024 to the fiscal year ending September 2026). Until the fiscal year ending September 2023, a company structure was established to provide marketing support services in-house, accumulating customer base and support achievements. Moving forward, as it enters a growth phase, the company has formulated a medium-term management plan for the first time. In the first year of the plan, the fiscal year ending September 2024, a temporary decline in profit margin was observed until the newly recruited sales personnel were fully operational, but in the final year, the fiscal year ending September 2026, the plan forecasts the active contribution of new personnel, aiming for revenue of 4,000 million yen (a 75.8% increase compared to the fiscal year ending September 2023), operating profit of 500 million yen (a 60.5% increase), and ROE of 24.2%, setting extremely ambitious numerical targets to Start.
However, the results for the fiscal year ending September 2024 fell significantly short of initial expectations due to the time required for training hired personnel and delays in acquiring customers. Therefore, the numerical targets of the medium-term management plan were revised based on the current situation, with new targets set for the fiscal year ending September 2026 at revenue of 3,100 million yen, operating profit of 250 million yen, and ROE of 20.5%, with a renewed determination to achieve these goals. The intention is to aim for an increase in corporate value by achieving these numerical targets.
After the revision, the service-specific revenue targets for the fiscal year ending September 2026 are planned as follows: Incyte Driven at 729 million yen (a 47.3% increase compared to the fiscal year ending September 2024), Customer Driven at 1,141 million yen (a 34.9% increase), Digital Marketing/PR at 663 million yen (a 64.5% increase), and Customer Success/QITABANKUAI at 565 million yen (a 60.5% increase). These revenue targets are based on an accumulation from the field. Furthermore, the main KPIs for achieving the numerical targets in the fiscal year ending September 2026 (on a standalone basis) are planned as follows: 86 marketing consultants (an increase of 34), 980 client companies (an increase of 260), and an average customer value of 2.95 million yen (an increase of 0.17 million yen).
To ensure medium-term corporate growth, proactive investment in human resources will be made to increase the number of client companies, while also aiming to raise the average customer value by expanding service menus. The plan is to continuously promote a seamless service from research such as Incyte Driven and Customer Driven to marketing strategies such as Digital Marketing/PR.
(Written by: Fisco Guest Analyst, Nozomi Kunishige)