Gelonghui reported on December 11 that Guangbo Group Stock (002103.SZ) stated at an investor event that Kinbor, a sub-brand under its brand series, has adhered to the philosophy of sincere creation since its inception, launching a series of planners and related products that are well-received in the market. The 'MIMO' character is an exclusive IP independently developed by Kinbor, characterized by an optimistic, composed, and adorably silly boy, alleviating negative emotions in life and work. The 'Xixi Sauce' character features a lucky magical girl and is based on the personality profile of girls aged 10-15 in China. The company has launched different products targeting various consumer age groups. In the future, the company will continue to create differentiated design capabilities, while maintaining the functional cost-performance advantage of products, it will enhance the development of products that have Topics and emotional value, as well as the capabilities of self-media Operation. It will continue to seize popular IPs and promote the recognition of its own IPs, such as Xixi Sauce and MIMO, creating a diversified IP matrix.
广博股份(002103.SZ):培育推广自主IP汐西酱、MIMO等IP的知名度
Guangbo Group Stock (002103.SZ): Cultivating and promoting the popularity of self-owned IPs such as Xi Xi Sauce and MIMO.
The translation is provided by third-party software.
The above content is for informational or educational purposes only and does not constitute any investment advice related to Futu. Although we strive to ensure the truthfulness, accuracy, and originality of all such content, we cannot guarantee it.