Kao Corporation (President: Yoshihiro Hasebe) will improve the core 'Aqua Rich Series' of the sunscreen market's No. 1 brand 'Biore UV' for four consecutive years on February 8, 2025. This product, since its launch in 2011, has sequentially expanded its countries of development and is now sold in 27 countries and Regions worldwide as of December 2024. It is the representative product of 'Biore UV' that has surpassed a cumulative shipment quantity of 0.1 billion units.
Additionally, a pouch type sunscreen that is easy for anyone to use, 'Biore UV Aqua Rich Watery Essence Fresh Pouch,' will be launched nationwide. It can be used cleanly without exposure to the outside air until the end and can be used up without waste.

• *1 INTAGE SRI + Sunscreen Market from September 2020 to August 2024 - Total sales amount and quantity.
• *2 Includes tube types (limited edition scents, cool types, and large sizes). Also includes exports for Overseas and locally produced products (January 2011 to October 2023).
• *3 Limited release in some drugstores and online stores in March 2023.

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According to a survey conducted by Kao on people who use sunscreen*4, about 58% of individuals use sunscreen 6 days or more per week.
While new sunscreen products are being proposed each year, consumers also voice the need for "sunscreen that can be applied evenly to prevent sunburn effectively," "want to use up the sunscreen completely despite the difficulty in squeezing it out," and "desire for large sizes that everyone in the family can use without hesitation."

• *4 October 2024 Internet Survey, women aged 16 to 69, N=3,259.

As a result, "Biore UV" is expanding in 27 countries and Regions worldwide, with cumulative shipment quantities exceeding 0.1 billion units for the representative product 'Biore UV Aquarich Watery Essence', which will be improved to blend instantly with the skin and feature a uniform application formula. Additionally, aiming for a sunscreen product that is simple and easy to use for everyone, as it is used daily, a pouch-type sunscreen 'Biore UV Aquarich Watery Essence Fresh Pouch' will be released nationwide. The product will be reviewed in terms of formulation design and container, proposing a sunscreen product that can be easily and comfortably applied by everyone, regardless of age or gender, with high UV protection effectiveness.

'Biore UV Aquarich Watery Essence', which can be considered the representative product of 'Biore UV', has continued to develop since its launch in 2011, aiming to achieve both a refreshing and comfortable texture based on water and high UV protection effectiveness.
After four modifications in the past, newly added UV-blocking ingredients encapsulated in micro-powder have evolved the 'uniform film technology'. When the agent is applied to the skin surface, the micro-powder instantly breaks down, allowing the UV-blocking ingredients to spread evenly across the skin.

When applied, it instantly blends into the skin, forming a uniform UV film that is unaffected by the differences in 'application method', thereby protecting the skin from ultraviolet rays.

また、本商品のチューブタイプに加えて、誰でも使いやすいパウチタイプの日やけ止め『ビオレUV アクアリッチ ウォータリーエッセンス フレッシュパウチ』も全国発売*3 します。軽い力でボタンを押すだけで使えるので、老若男女問わず誰でも簡単に日やけ止めを肌に吐出することができます。無駄なく使いきれるだけではなく、最後まで外気に触れず清潔に使えます。また、チューブタイプの約1.7倍*5 の大容量であるパウチタイプ本体に加えて、ポンプ部分をつけかえるだけのレフィルも取り揃えています。家族など大人数でシェアしてたっぷり使えて、継続使用もしやすい商品ラインアップです。

• *3 一部ドラッグストア、オンラインストアにて2023年3月限定発売
• *5 通常品（70g）比

2023年3月から、一部の店舗限定で『ビオレUV アクアリッチ ウォータリーエッセンス フレッシュパウチ』を発売したところ、「片手で蓋を開けられて、軽い力でボタンを押すだけで使える」「広い部位に使いやすくて便利」「最後まで絞り出しやすいので無駄なく使いきれてよい」「つけかえ用もあるので嬉しい」など、商品の使いやすさが受け入れられ、購入いただいたお客さまから好評の声をいただきました。
今後も「ビオレUV」は、いつでもどこでも使いやすい商品提案により、お客さまが快適で楽しい日常を過ごせるような暮らしづくりに貢献することをめざしてまいります。

• *6 The sunscreen formulation contains 'UV protection agent encapsulated capsules' made from amphiphilic ingredients such as glyceryl behenate and dimystearoyl sorbitan, which have properties that allow them to blend with both water and oil (based on a preliminary technology survey and data from Mintel Japan, July 2018).
• *7 Ascorbyl glucoside.

※ No manufacturer's suggested retail price is set.

Easy for anyone to use. Just press the button lightly with one hand to apply.

Maintains cleanliness by avoiding exposure to outside air until the very end. The two valves prevent backflow and keep it sealed from outside air.

Use it up without waste until the end.

Regarding SPF and PA indications.
SPF indicates the effectiveness of protecting the skin from ultraviolet B rays, while PA indicates the effectiveness of protecting the skin from ultraviolet A rays. SPF and PA values are measured based on an international standard by applying 2mg per cm². Please consider this as a guideline for selecting products.

• Tube.
• Fresh pouch.

February 8, 2025 / Nationwide

Kao's medium-term management plan 'K27' envisions 'protecting the lives of the future' and aims to contribute to solving social issues through the 'Global SHARP CORP Top' business, becoming an irreplaceable entity for someone in the world.

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