Jinwu Financial News | HTSC's Research Reports indicate that the National Film Administration will launch the "National Movie Benefit Consumption Season" on December 9. The "Consumption Season" will run from December 2024 to February 2025, with a total investment of no less than 0.6 billion yuan in movie viewing consumption subsidies. On the supply side, films for the Spring Festival in 2025 are being scheduled one after another, including titles like "Boonie Bears", "The Investiture of the Gods 2", and "The Legend of the Condor Heroes", with major players gathering, and the box office for the Spring Festival in 2025 is expected to show strong performance.
The institution believes that the government's frequent economic and consumer promotion policies will help enhance the public's enthusiasm for watching films, further releasing the potential for movie consumption. Looking ahead to 2025, both supply and demand are expected to improve, driving an upward turning point for the fundamentals of the cinema sector, and it is recommended to pay attention to investment opportunities in this sector.
The institution mentioned that since Q2 of 2024, the film market has been weak, primarily due to the lack of quality content. The film industry fully recovered in 2023, with many films that were postponed during the pandemic being released in 2023, resulting in a larger number of films released that year, including some reserve leading films. The key to the ongoing recovery of the industry relies on the supply of quality content. The film industry is relatively market-oriented, and after a certain production cycle, the industry supply is expected to return to the right track, supporting continued growth in the industry. On the demand side, frequent consumer promotion policies and the increase in statutory holidays starting in 2025 will also benefit the box office expansion during critical periods like the Spring Festival and May Day. The supply and demand in the industry are expected to continue improving, stabilizing and rebound in the fundamentals.
