Foreign media electrec reported that Tesla, Inc. recently launched a paid upgrade package for Model 3 SR and SR Plus-the rear seat heating function, which is still implemented by upgrading the OTA system.

I need to make one point clear.Tesla, Inc. introduced different levels of interior features to the Model 3 SR and SR Plus (that is, standard battery life and standard battery life enhanced versions) when he launched them into the market:

Sub-advanced interiors include:

• 12-way electric adjustable front seat with heating function

• Advanced seat materials and interiors

• Upgrade Audio-immersive Voice

• Advanced connection (useful life 30 days):

  • Satellite Map with Real-time Traffic Visualization

  • In-car Internet streaming music and media

  • Video stream

  • Karaoke

  • Web browser

Advanced interiors include:

• 12-way electric adjustable seat with heating function at the front and rear

• Premium audio-14 speakers, 1 subwoofer, 2 amperes and immersive sound

• Advanced connection (useful life 1 year)

• LED fog lamp

• Car interior plate cushion

The basic interiors include:

• Central console, 4 USB ports and 2 smartphone docking stations

• Colored glass roof with ultraviolet and infrared protection

• Electric folding rearview mirror

• Bluetooth connected music and media

• Custom driver profile

In other words, the basic interior is standard for all Model 3 models, but the sub-advanced interior / advanced interior is only available for free trial in the first few months of delivery of Model 3 SR and SR Plus respectively, but later Tesla, Inc. terminated these functions through OTA. Of course, the hardware to achieve the relevant functions is still growing in the owner's car.

So now Tesla, Inc. is offering these functions to car owners again at a price of $300,000,000 and unlocking by OTA.The operation seems a little coquettish!

Last year, Tesla, Inc. launched another paid upgrade package for Model 3: the $2000 Acceleration Boost, which reduces the 100km acceleration of the Model 3 all-drive version from 4.4s to 3.9s.

However, on the other hand, I still have to admire Tesla, Inc. 's originality. Through software upgrades, new features can be continuously provided to users and, more importantly, to increase corporate profits, which is also seen by the capital market as"The company's business model continues to move closer to Apple Inc, and the valuation ushered in a reshaping.

From a consumer point of view, each car owner has different needs for the car, and some people hardly use the back seat, so the feature is not worth $300. However, if you have a family and live in the north, you probably need this service.

I find it interesting to see Tesla, Inc. continue to provide OTA upgrades, improve more performance parameters and provide more functions.