同社は今後も企業における課題に対し、連携する各種データを活用した精度の高いマーケティングサービスを提供するとしている。MicroAd <9553> announced on the 10th that its advertising distribution platform "UNIVERSE Ads" has started utilizing user purchasing behavior cluster data in collaboration with Tokyu <9005>'s subsidiary, Tokyu Agency, and mitoriz.
Tokyu Agency provides solutions that integrate real customer touchpoints across mass/digital/Tokyu Group.
UNIVERSE Ads combines the marketing dashboard service "Point of Buy-α" jointly developed by Tokyu Agency and mitoriz, alongside the purchasing and behavior analysis tool "Target Finder (R)" developed by Tokyu Agency, and connects this with UNIVERSE Ads using user purchasing behavior cluster data. Advertisers can deliver ads to target segments using purchasing data and cluster data for specific categories and commodities. The data utilized for this collaboration is derived from the purchasing realities of users based on the receipt data held by mitoriz.
The company states it will continue to provide high-precision Marketing Services utilizing various collaborating data to address issues faced by enterprises.
